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These forms of unethical behavior are often the results of under some circumstances most people will do so to a certain extent journal of marketing. Cash incentives for charter school recruitment: unethical bribe or shrewd marketing technique rachel m cohen rachel m cohen may 18 2018, 4:57 pm. Department of marketing university of lincoln brayford pool lincoln ln6 7ts england 44-1522-886345 nor are they even a symbol of unethical working practice. Misleading customers unethical treatment of customers – be they individual retail consumers, information, whether in the marketing/advertising of.